The fashion industry has become more closely connected with the movement towards better overall health. The Fashion Industry is directly linked to the increased popularity of exercise, healthier food choices, and greater awareness of what it means to be healthy. This trend is now affecting the clothing industry and the choices made by people who care about their health. More popular brands are choosing alternative methods for promoting a healthier lifestyle through their clothing and their campaigns.
In the late nineteenth century, a moralist writer named Gustav Stickley took an interest in the clothing habits and the fashions of the working class. He believed that clothing provided a method of communicating to the lower classes the degradation of their status in society. By the nineteenth century, the fashionable clothing of the day included such items as ribbons in pink, small hats with fringe, and elastic stockings that extended up the legs. Today, fashion items like rubber bracelets in different hues, pink wrist bands, and colorful clothes with slogans supporting a variety of human health-related causes can be found more often across age and social demographic groups. Ribbons still represent an important part of fashion.
Today, there are a variety of new clothing items that are addressing health problems while at the same time making fashion statements. The materials used to make these garments can actually reduce symptoms of asthma and allergic reactions. Some fabrics cause less moisture to be absorbed by the skin. Many are also made from natural fibers that provide extra comfort without adding extra bulk or creating additional skin irritation. A great example of this type of clothing is the new insensible perspiration garment, which is designed to reduce perspiration while you’re wearing a shirt.
